tag:blogger.com,1999:blog-6072420181476584961.post1231306520661625433..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: Black Dog Tuesday.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-6072420181476584961.post-5219730956708094822013-05-21T22:28:06.079-04:002013-05-21T22:28:06.079-04:00Thanks George. I have a feeling it will be more li...Thanks George. I have a feeling it will be more like the movie RED than The Last Waltz. Won't be popular, either. Looking at rewriting the creative brief, banishing USPs, and focusing on brand salience instead of ad persuasion, and distinctiveness over differentiation. I expect flack, but that means we're closing in on the target. Sean Peakehttps://www.blogger.com/profile/15647626145109669657noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-38657962967883843412013-05-21T18:19:52.645-04:002013-05-21T18:19:52.645-04:00https://www.youtube.com/watch?v=npQbPpDF6hAhttps://www.youtube.com/watch?v=npQbPpDF6hAHannahhttps://www.blogger.com/profile/06561879340273394522noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-52176104341157744282013-05-21T12:30:03.268-04:002013-05-21T12:30:03.268-04:00Good luck, Sean.
It would be nice if the worm turn...Good luck, Sean.<br />It would be nice if the worm turned in favor of the good guys.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-62228144896666504902013-05-21T11:47:21.844-04:002013-05-21T11:47:21.844-04:00Me and some of my more" experienced" pee...Me and some of my more" experienced" peers who left the biz are thinking of putting the band back together. Old school and independent. Sean Peakehttps://www.blogger.com/profile/15647626145109669657noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-47608158942779217462013-05-21T10:00:22.882-04:002013-05-21T10:00:22.882-04:00//Where briefs are allotted four weeks and creativ...//Where briefs are allotted four weeks and creative is allotted four days.//<br /><br /><br />Planners literally get months for "research," which is supposed to help guide the creatives. Who then get a week (maybe) to actually do the work. And when you mention the absurdity of it all, you're told that "planning needs that time, and it has to come from somewhere in the schedule." Oh, and then internal presentations are moved up several days, because "Midge the AE is on vacation that week."<br /><br />Everything is so upside down, nobody can see the craziness of it all. How I long for the days when agencies had at least one major partner from the creative side.<br /> Bobnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-88021792993624961872013-05-21T09:51:06.588-04:002013-05-21T09:51:06.588-04:00Bravo.
I was just reading through a One Show annu...Bravo.<br /><br />I was just reading through a One Show annual. I wasn't quite sure what some of the winners were even selling.<br /><br />So foolish.Toddnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-1079708415887529812013-05-21T09:45:18.757-04:002013-05-21T09:45:18.757-04:00Don't feel too bad. Until I started reading yo...Don't feel too bad. Until I started reading your blog, I thought a deck was something on the back of a house. And I hope this new procedure helps you contain the former soviet block comments.Timnoreply@blogger.com