tag:blogger.com,1999:blog-6072420181476584961.post1504909269752960488..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: No one believes in advertising anymore.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6072420181476584961.post-16798669216393691642010-11-22T12:39:38.533-05:002010-11-22T12:39:38.533-05:00MIllenials certainly don't buy into it the way...MIllenials certainly don't buy into it the way their parents did. They watch very few tv shows so screw Neilsen data. They can be influenced but not in the same wayd (TV. PRINT). SO yeah, advertising continues but not as before.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-4131683497392149052010-11-22T09:00:50.869-05:002010-11-22T09:00:50.869-05:00I have four children. Various ages. The youngest j...I have four children. Various ages. The youngest just turned 11. What I have noticed is that they are indeed making fun of advertising. Like we did when I was young. They neither hate it or love it in general. If they watch TV they do use the fast forward button on the DVR skipping ads if the program they're watching has been prerecorded. They watch very few programs on TV. They don't just sit back and watch whatever's on as we often did when younger and there were less choice. They have video games and hulu and youtube if what's on tv isn't exactly what they want to see.<br />They play a lot of sports, real sports, outside too by the way. Just like we did. But there is a big difference between them and my generation growing up. We were indeed more questioning. The whole society was. Today questioning anything comes with punishment. While we questioned everything including the teachers in school they are not encouraged to. Today questioning a teacher in school has dire consequences it seems. Grades go down. Notes are sent home. Warnings handed out. So the kids learn not to question. And last but not least. As you point out, George, they are indeed walking advertising boards. They don't question that. We actually did. I guess we grew up in politically more aware times, for some reason, which also meant advertising was questioned as a manipulative tool. That also made the creative revolution possible. The society on the whole didn't respond well to silly frills. We wanted intelligent information served without trickery. Although we welcomed wit. As a matter of fact, the first agency I worked at didn't even call itself an advertising agency. Under the name it said "selling information". No, the hipsters of today are rather shallow compared to the youth of our day if you ask me. As someone said, they haven't produced anything worthwhile to read but the typography is excellent.<br />That the industry love to claim nobody believes in advertising today is the result of believing that the web gave us, the consumer, more control and therefor advertising can't work. Consequently pure manipulation is the only way to go, if you believe that. Trick us into to participate and interact. Embed, hide, strive for viral, make it a game nobody can resist, etc, etc. Sure, with uncontrollable spread of information online it may seem as the consumer is now in control in a way they were not before and therefor also in control of the messages. That is partly true. But the real truth is probably that we pay neither more nor less interest in advertising as such today. We're probably neither more nor less impressed by it. That goes for hipsters too. Or maybe, despite their cynical mask, they may the most impressionable lot out there.Tore Claessonhttps://www.blogger.com/profile/04978163002830730401noreply@blogger.com