tag:blogger.com,1999:blog-6072420181476584961.post2000025970329578590..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: An answer to a question.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-6072420181476584961.post-528705538758060822011-04-14T04:52:43.002-04:002011-04-14T04:52:43.002-04:00How right, how sad
Been a writer for more than 15 ...How right, how sad<br />Been a writer for more than 15 years<br />So, tactical ads shouldn’t take me – or anyone else – more than half a day to write<br />But that means I bill less time<br />So what I do is take as long as I can<br />How?<br />By going through all the old ads and saying, “I’m trying to see if there’s a style I should stick to”<br />Of course, in between, I facebook, twitter and blog<br />So I can spot trends and apply them when I canRobinnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-91503833593724973792011-04-12T10:18:29.453-04:002011-04-12T10:18:29.453-04:00Sad, but true.Sad, but true.David Bradynoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-7418096158605628732011-04-12T06:28:44.223-04:002011-04-12T06:28:44.223-04:00Absolutely right George.
They used to say at Saatc...Absolutely right George.<br />They used to say at Saatchi & Saatchi<br />an ad a day keeps redundancy away.<br />I wonder how young guns would cope with that one?themadcatholichttps://www.blogger.com/profile/10320085188831563654noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-18597531944333817512011-04-11T17:30:44.857-04:002011-04-11T17:30:44.857-04:00Anonymous, I didn't blame the client for lack ...Anonymous, I didn't blame the client for lack of great work, or produced work. What I said was that there has been an undeniable infrastructure change in our business. We have gone from commission--which emphasized selling to fee, which emphasizes accountability. I'm not blaming the client. However I do think our WPI* has increased dramatically.<br /><br />*World Pusillanimity Indexgeorge tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-71340653751585781992011-04-09T12:32:11.647-04:002011-04-09T12:32:11.647-04:00There is no disincentive to approve work. Really g...There is no disincentive to approve work. Really great work requires constant sell in an resell. It's not easy . Nothing great is. Let's not blame the client for everything. They have to be pushed. So do we all.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-83968760322223932342011-04-09T08:37:32.046-04:002011-04-09T08:37:32.046-04:00George,
This is the text of a letter sent by The D...George,<br />This is the text of a letter sent by The Duke of Wellington to The War Office in 1812:<br /><br />Gentlemen,<br /><br />Whilst marching from Portugal to a position which commands the<br />approach to Madrid and the French forces, my officers have been<br />diligently complying with your requests which have been sent by H.M.<br />ship from London to Lisbon and thence by dispatch to our headquarters.<br />We have enumerated our saddles, bridles, tents and tent poles, and all<br />manner of sundry items for which His Majesty's Government holds me<br />accountable. I have dispatched reports on the character, wit, and<br />spleen of every officer. Each item and every farthing has been<br />accounted for, with two regrettable exceptions for which I beg your<br />indulgence.<br /><br />Unfortunately the sum of one shilling and ninepence remains<br />unaccounted for in one infantry battalion's petty cash and there has<br />been a hideous confusion as the the number of jars of raspberry jam<br />issued to one cavalry regiment during a sandstorm in western Spain.<br />This reprehensible carelessness may be related to the pressure of<br />circumstance, since we are war with France, a fact which may come as a<br />bit of a surprise to you gentlemen in Whitehall.<br /><br />This brings me to my present purpose, which is to request elucidation<br />of my instructions from His Majesty's Government so that I may better<br />understand why I am dragging an army over these barren plains. I<br />construe that perforce it must be one of two alternative duties, as<br />given below. I shall pursue either one with the best of my ability,<br />but I cannot do both:<br /><br />1. To train an army of uniformed British clerks in Spain for the<br />benefit of the accountants and copy-boys in London or, perchance,<br /><br />2. To see to it that the forces of Napoleon are driven out of Spain.<br /><br />Your most obedient servant,<br /><br />Wellingtondave trottnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-72593533083637205022011-04-08T19:11:15.795-04:002011-04-08T19:11:15.795-04:00Bang on.Bang on.Sean Peakehttps://www.blogger.com/profile/15647626145109669657noreply@blogger.com