tag:blogger.com,1999:blog-6072420181476584961.post2179835924315316278..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: What's the story?george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-6072420181476584961.post-28195037935351245512010-05-22T10:52:14.721-04:002010-05-22T10:52:14.721-04:00George -- Just heard "Age of Persuasion"...George -- Just heard "Age of Persuasion" this morning, a Canadian Broadcasting Corporation (CBC) radio show about advertising, and it mentioned the whole Avis/Hertz competition. Terry O'Reilly, the presenter, said that the Avis was actually provoking Hertz because its goal was not to become #1, but to become #2. It was actually #3 at that point, behind National.<br /><br />So commercials like this *did* solidify Avis as #2 -- which is what they wanted all along (and got Hertz to do the work for them...)<br /><br />There is no link to listen online yet, but it seems they do appear sometime after airing (there are links to other episodes below). The discussion comes (approximately) at the 20-23 minute mark of the show.<br /><br />http://www.cbc.ca/ageofpersuasion/<br /><br />(Episode is Season 4: Negative Advertising.)<br /><br />~GrahamGraham Stronghttps://www.blogger.com/profile/04124777337392102938noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-23247624093759066642010-05-05T16:37:46.702-04:002010-05-05T16:37:46.702-04:00Oh my goodness, it did it again. Said it didn'...Oh my goodness, it did it again. Said it didn't post the comment then posted it twice. Sorry about the duplicate!Kellyhttp://maximumcustomerexperience.comnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-584028443819916232010-05-05T16:36:27.483-04:002010-05-05T16:36:27.483-04:00George,
Yes, yes. So true! This post follows so w...George,<br /><br />Yes, yes. So true! This post follows so well on your organization post.<br /><br />And following on the comment I left there... The Kid just finished a big research project where the only thing she was not allowed to source to on the 'net was Wikipedia.<br /><br />Makes sense, right? Just like we weren't allowed to use the World Book as a source back in (as she calls it) "the caveman days."<br /><br />Only consider this: Wikipedia is pretty much the only place on the 'net where you're guaranteed to be reading something that's structured/ organized, where an attempt has been made to sort fact from opinion, and where more than one brain has definitely had a crack at it.<br /><br />So if the kids aren't supposed to source to it, and therefore don't even look at it to keep themselves honest, their only chance of seeing how to do an Internet version of a good hierarchy on their topic is gone.<br /><br />I'd rather they weren't allowed to use the 'net at all. Teaching The Kid to focus while in front of those 1.7 mill results is like teaching an alcoholic to focus while on a Budweiser brewery tour.<br /><br />I suppose I'm raising a dinosaur but by golly, somehow I'm gonna teach her that focus in spite of the Internet.<br /><br />Regards,<br /><br />KellyKellyhttp://maximumcustomerexperience.comnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-16984086168964503472010-05-05T15:17:31.657-04:002010-05-05T15:17:31.657-04:00Yes, Graham,
I have seen this. But thanks.
xYes, Graham,<br /><br />I have seen this. But thanks.<br /><br />xgeorge tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-78259540198796535682010-05-05T12:33:41.035-04:002010-05-05T12:33:41.035-04:00No doubt you've seen this then (but just in ca...No doubt you've seen this then (but just in case):<br /><br />http://www.time.com/time/magazine/article/0,9171,840790-1,00.html<br /><br />~GrahamGraham Stronghttps://www.blogger.com/profile/04124777337392102938noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-36373883062022750652010-05-05T09:38:58.439-04:002010-05-05T09:38:58.439-04:00Today you would have to do that Hertz commercial w...Today you would have to do that Hertz commercial without words. As every advertising genius will tell you today, people respond to visuals, not words. The minute words are drummed out of the advertising industry it will truly be a wonderful, magical business and everyone will buy everything.Anonymousnoreply@blogger.com