tag:blogger.com,1999:blog-6072420181476584961.post2226449434501033191..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: The Brand Denigration Theory.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-6072420181476584961.post-5613906528838328152010-10-31T15:42:02.926-04:002010-10-31T15:42:02.926-04:00Btw, bob Hoffman aka the adcontrarian is huts cran...Btw, bob Hoffman aka the adcontrarian is huts cranky and irrelevant. It's what he knows how to be. Old ad guys never just fade away even when they should.<br /><br /><br />Xxoo<br /><br />June AtkinsAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-49609122963450865722010-10-31T09:29:31.593-04:002010-10-31T09:29:31.593-04:00My point was simpler. You can't have one voice...My point was simpler. You can't have one voice and one set of production values in one medium and another voice and set of values in another. The point wasn't about the relative size or importance of media. It's about unity of message and brand deportment. OK.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-59532878966523909912010-10-31T01:09:33.934-04:002010-10-31T01:09:33.934-04:00I am not an angry dinosaur. I am a very happy dino...I am not an angry dinosaur. I am a very happy dinosaur.Bob Hoffmanhttp://Www.adcontrarian.comnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-77787103119875834712010-10-30T15:06:13.704-04:002010-10-30T15:06:13.704-04:00And most tv spots never register w viewers. The ne...And most tv spots never register w viewers. The nelson.." the set is on therefore everyone is in rapt attention" metrics are bs and you, of all ad folks, should know that.<br /><br />It's all about the smartphone and the tablet. Dismiss at your peril.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-1153619490675534012010-10-30T13:53:35.787-04:002010-10-30T13:53:35.787-04:00Anonymous, less than 1% of all video is viewed onl...Anonymous, less than 1% of all video is viewed online. Sorry. That's a fact. For every viral hit--and viral hits reach a fraction of what a TV spot will--there are thousands and thousands of videos that will be seen by 136 people.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-15315721315784891422010-10-30T11:54:04.168-04:002010-10-30T11:54:04.168-04:00The audience for video ion the web is small? Hardl...The audience for video ion the web is small? Hardly 1B views for lady gaga and others. Tv commercials are increasingly irrelevant. Video and film can be watched on a plethora of platforms. Don't become an angry dinosaur like bob hofffman. TiVo, hulu, vim, tumblr etc are not going away. The 30 sec spot will over time.Anonymousnoreply@blogger.com