tag:blogger.com,1999:blog-6072420181476584961.post2560071675667150140..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: Dumb ad (strategy) of the day.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-6072420181476584961.post-1253129811240263142012-09-29T20:53:13.624-04:002012-09-29T20:53:13.624-04:00 but it puts radio shack on the radar
terrible ... but it puts radio shack on the radar <br /><br />terrible logic.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-60561956078501165412009-07-28T08:02:49.665-04:002009-07-28T08:02:49.665-04:00I wouldnt attempt to compare fighting cancer and w...I wouldnt attempt to compare fighting cancer and winning Tour's with a peanut corporate come-back. I hope thats not their angle.<br /><br />Lets see..pay Lance millions or pay fulltime Twitterdians to tweet about batteries, home wiring and low quality gear...Hmmmm...tough call.jeavesnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-16503933525531563882009-07-27T19:35:02.529-04:002009-07-27T19:35:02.529-04:00I really do not think a bicycle star, cancer survi...I really do not think a bicycle star, cancer survivor and hero in many ways, can do anything for a brand that has no connection to his sport or person. I think it's the other way around. It will diminish HIS brand. Not that Radio Shack is a bad thing to be connected to, but it's just advertising. In it's most naive form. We all get that. And we don't give a damn to be honest. Or as George points out, nobody really thinks that Tiger Woods getting paid a zillion for pretending to support a middle of the road car will make them seem cooler or something if buying it. The only thing it does is give some C level people some access to the glamour of a sports star. We don't want to pay for that do we?Tore Claessonhttps://www.blogger.com/profile/04978163002830730401noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-8036699255830965232009-07-27T12:08:04.450-04:002009-07-27T12:08:04.450-04:00Value-schmalue. It's about getting aboard the ...Value-schmalue. It's about getting aboard the latest bandwagon! <br /><br />I'll still go to Future Shop, though. The Radio Shack here is a hole in the wall.Teeniehttps://www.blogger.com/profile/07943312952246047448noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-89026207621707497642009-07-27T10:46:41.984-04:002009-07-27T10:46:41.984-04:00Well, Meaghan, it's not enough to talk about a...Well, Meaghan, it's not enough to talk about a brand, I don't think, anyway. We'll see, I suppose.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-82318387836033928632009-07-27T09:23:00.793-04:002009-07-27T09:23:00.793-04:00it's the biggest scam in the marketing world. ...it's the biggest scam in the marketing world. Mostly.<br />Especially this thing with corporations slapping their logos onto sports arenas and stuff. For millions of dollars. Of which not a single cent goes towards lower ticket prices. If so, maybe some good will would come out of it. <br />Anyway. I once did an ad with alpine ski star Ingemar Stenmark (well many ads) who was engaged to support a running shoe brand. You'd think it would have been better for him to support a ski brand? Anyway, to make the connection somewhat relevant we did an ad saying he used the shoes to run up the hill.Tore Claessonhttps://www.blogger.com/profile/04978163002830730401noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-76500302192978097262009-07-27T09:19:14.105-04:002009-07-27T09:19:14.105-04:00And yet, here we are talking about them. Somethin...And yet, here we are talking about them. Something that may not have happened had they chosen to not sponsor Lance Armstrong next year. It may not be the best brand/celebrity sponsor match, but it puts radio shack on the radar after a long time going unnoticed.Meaghan Danielsonhttps://www.blogger.com/profile/13328972399462944486noreply@blogger.com