tag:blogger.com,1999:blog-6072420181476584961.post2580300714154415030..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: Explaining the Super Bowl mess.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6072420181476584961.post-188700901280929402011-02-08T09:49:44.400-05:002011-02-08T09:49:44.400-05:00I think it has a lot to do with the process. Back ...I think it has a lot to do with the process. Back before Bernback and his single minded idea of the team, ads were "agreed" upon by a horde of people. All aimed at what were believed to be the wishes and aspirations of the population. And that is where we are today as well. Nobody trusts the small group, two people, or even on person, who has the talent and smarts to come up with and envision an ad idea that would resonate with a normal modern person. Nobody and nothing is left alone. It's a gigantic group bonk. Where the climax is anti. Smart and intelligent are out of fashion. Nobody trusts people with being smart and intelligent enough for that.Tore Claessonhttps://www.blogger.com/profile/04978163002830730401noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-64087569379449448922011-02-08T08:51:29.181-05:002011-02-08T08:51:29.181-05:00And the reason for that is no one having the balls...And the reason for that is no one having the balls to tell the client to take the ad they made or sod off. Because like all holding company owned ad agencies they're only interested in one thing: money.Anonymousnoreply@blogger.com