tag:blogger.com,1999:blog-6072420181476584961.post2853475962808077377..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: Five things I have learned.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-6072420181476584961.post-82186373840994600072012-10-11T12:56:50.247-04:002012-10-11T12:56:50.247-04:00Nice post George!Nice post George!Maggie Powersnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-81136698576540107412012-10-07T11:17:34.365-04:002012-10-07T11:17:34.365-04:00Hi Anonymous,
No it was a very basic panphlet I wr...Hi Anonymous,<br />No it was a very basic panphlet I wrote, that ended up being circulated round art schools.<br />It was called 'How To Get Your First Job In Advertising'.<br />Abbott Mead had it on their website as advice for youngsters.dave trottnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-43793327373206396672012-10-07T08:23:50.179-04:002012-10-07T08:23:50.179-04:00are you talking about your book dave? if so i can&...are you talking about your book dave? if so i can't find the strap line section.<br />Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-19475997240986704922012-10-07T07:58:57.614-04:002012-10-07T07:58:57.614-04:00Sorry Philip,
Forgot to add the link: http://noisy...Sorry Philip,<br />Forgot to add the link: http://noisydecentgraphics.typepad.com/design/2006/08/how_to_get_your.htmldave trottnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-13328970693718661192012-10-07T07:57:39.197-04:002012-10-07T07:57:39.197-04:00Philip,
This is my take on what George means.
I wr...Philip,<br />This is my take on what George means.<br />I wrote it many years ago.<br />If you're a youngster, it might help explain it.<br />It's in the section under straplines.<br />dave trottnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-60480887321239246962012-10-06T20:04:07.888-04:002012-10-06T20:04:07.888-04:00AS a creative I would be interested in hearing mor...AS a creative I would be interested in hearing more about #2 - the single sentence. Examples? Might make a whole other blog post.Philiphttps://www.blogger.com/profile/15792782464807283194noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-7981865542591299222012-10-06T09:34:20.530-04:002012-10-06T09:34:20.530-04:00Hey George,
I think the single hardest thing to d...Hey George,<br /><br />I think the single hardest thing to do for a copywriter - or any creative, for that matter - is to reconcile #2 and #5. Yes, you have to find and hold that overall vision, but you also have to keep looking for a better one.<br /><br />The difficulty of course is being honest with yourself, comparing your ideas to objectively decide which of your subjective ideas is better, and be able to kill the other.<br /><br />Perhaps this is easier for some than others. That's probably part of what makes the "some" better.<br /><br />~GrahamGraham Stronghttps://www.blogger.com/profile/04124777337392102938noreply@blogger.com