tag:blogger.com,1999:blog-6072420181476584961.post4386206099807821852..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: Years ago and today.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6072420181476584961.post-31129347392997255302012-08-21T22:54:29.626-04:002012-08-21T22:54:29.626-04:00I didn't come up through DM or hard sell adver...I didn't come up through DM or hard sell advertising myself. But through brand. Brand advertising is in some ways easier. You can get away with stuff. It's not so obvious how it works. But when you write catalogs and produce DM you're held at gunpoint when it comes to generating results. <br />Results was initially the key promise when it came to digital. Promises of a more precise, up to the moment targeting, interaction, which presumably would lead to sales, etc., and now social promising that we as consumers will do much of the selling, by telling our friends what to buy. I think the latter is an illusion. Not that we don;t like to tell our friends about good things we bought. But why would we bother doing it on a bigger scale? I'm sure there are brilliant success stories out there. But if you compare it with companies that have survived for generations through DR and DM it's still in its infancy. Sell or else, D.O.'s line, is more relevant than ever, but also evaded more than ever.<br />http://adcontrarian.blogspot.com/ published a fine piece on the subject today.<br />Tore Claessonhttps://www.blogger.com/profile/04978163002830730401noreply@blogger.com