tag:blogger.com,1999:blog-6072420181476584961.post4439225315635493394..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: Simple.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-6072420181476584961.post-87894552761252551222010-03-16T09:56:39.269-04:002010-03-16T09:56:39.269-04:00Dave Trott is one of the truly great advertising g...Dave Trott is one of the truly great advertising geniuses of all time. I was always afraid of him. He would rip one of my ads apart in one minute, but he was always right. Today's creative directors rip work apart but never know why. It's usually because they're in a bad mood. When Dave helped my put my student book together and said it was good, I knew iI would get a job, because I could defend everything in it with logic. He should be in an advertising hall of fame, if he isn't already.CKnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-24513359532676817262010-03-16T09:48:25.700-04:002010-03-16T09:48:25.700-04:00Have you ever heard of a company called AWAI (Amer...Have you ever heard of a company called AWAI (American Writers and Artists Institute)? They have a direct mail piece online with the headline 'Can you write a letter as simple as this one?' They then go on for twenty pages teasing you about how you can retire a millionaire buy writing advertising copy and it only takes an hour or two a day. I never laughed so hard. and every thing they tell you to do is the worst hack crap you could imagine. It reminds me of the ad you posted above your article. Over promise. Hype. it's what killed our business.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-15828248828770966202010-03-16T09:47:24.552-04:002010-03-16T09:47:24.552-04:00Ya. I am a fan of Trott and have been for 25 years...Ya. I am a fan of Trott and have been for 25 years. I have his book "Creative Mischief" and highly recommend it.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-5945589529946167542010-03-16T09:43:26.982-04:002010-03-16T09:43:26.982-04:00Read Dave Trott's book. He makes advertising s...Read Dave Trott's book. He makes advertising so easy to understand even a person who works in an agency can get it.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-19575597691932103972010-03-16T09:32:03.339-04:002010-03-16T09:32:03.339-04:00I meant advertising can simulate and stimulate tri...I meant advertising can simulate and stimulate trial. and 6 out of 7 ain't bad.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-65931176214930509232010-03-16T09:24:08.288-04:002010-03-16T09:24:08.288-04:00I was with you until #7. Advertising can't ma...I was with you until #7. Advertising can't make a product easier to get. That's a distribution problem. But it can explain how to get it or why it's worth the effort.Anonymousnoreply@blogger.com