tag:blogger.com,1999:blog-6072420181476584961.post4713541857230557480..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: A bleak view.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6072420181476584961.post-33064387461126683562011-02-09T16:31:53.013-05:002011-02-09T16:31:53.013-05:00Anonymous, you have a point. I was protesting agai...Anonymous, you have a point. I was protesting against, really, the sameness of casting, of joke-telling and of the actually commercials we do see. Nothing breaks any molds.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-39817481874271668672011-02-09T13:16:42.784-05:002011-02-09T13:16:42.784-05:00Years ago when I was an editor, I was cutting toge...Years ago when I was an editor, I was cutting together a rough cut for a spot. The agency creatives were late and I wanted to get a cut together as quickly as possible. I buttoned the thing up in short order and when they arrived I showed them the cut.<br /><br />There was an awkward silence and then one of the creatives spoke up. "it looks too much like a commercial."<br /><br />That floored me at the time. After a bit I understood what they were after, and it was something a bit more raw than the cut I put together. I backed off of the cut aways and left the thing to play out with just a few cuts.<br /><br />In the end the spot was alright. I don't think it's on anyones reel. But I remember how absurd it sounded at first to try to make a commercial that didn't look like a commercial.Anonymousnoreply@blogger.com