tag:blogger.com,1999:blog-6072420181476584961.post6347408140809089375..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: Is a brand about messages or experiences?george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6072420181476584961.post-35877970342208162692008-01-13T18:34:00.000-05:002008-01-13T18:34:00.000-05:00the problem with most companies that have reached ...the problem with most companies that have reached a certain scale, a certain size, is that they simply can't handle what they built their original success on.<BR/>Nobody is competent lead these giant companies to perform the way they promise. <BR/>It's a bit like the soviet union.<BR/>there's a certain size of any organization where things simply don't work anymore.<BR/>so they look to slogans (and their agencies) to try to make sales.<BR/>At the end of the day most of those companies rely on people to provide the services. <BR/>These people are lousily paid, badly trained, most have a bad attitude, are incompetent, and totally disinterested in doing the job well. Understandably to some degree.<BR/>Likewise are the leaders of these giants totally incompetent to lead them properly.<BR/>When a unit performs badly the knee-jerk reaction is to look for things to save on, rather than things to improve. The result is fewer people with even lower salaries. This, on paper generates higher margins. And so the downward spiral is perpetuated.<BR/>Same goes for most product.s This year's new model is rarely anything else than a version built even cheaper than last year's model. And so it goes.Tore Claessonhttps://www.blogger.com/profile/04978163002830730401noreply@blogger.com