tag:blogger.com,1999:blog-6072420181476584961.post6497431637072838029..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: How I was trained.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-6072420181476584961.post-42973853984631191912011-04-15T06:14:40.984-04:002011-04-15T06:14:40.984-04:00That's really true Simon. People are so quick ...That's really true Simon. People are so quick to say "There's nothing to say" these days, without really looking. I think because they don't really want to find anything. They'd rather the product WAS parity, then it's an excuse for them to just make whatever self-indulgent entertainment or brand-value nonsense that takes their fancy.Sell! Sell!https://www.blogger.com/profile/10702354938890218799noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-23376320298236583632011-04-14T18:42:13.204-04:002011-04-14T18:42:13.204-04:00I clicked to fast - last posted byI clicked to fast - last posted bysimon billinghttp://grumpybrit.comnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-73466381576678409412011-04-14T18:41:20.902-04:002011-04-14T18:41:20.902-04:00Terrific piece George. With regard to your point #...Terrific piece George. With regard to your point #4 (unique benefit) I always liked Leo Burnett's 'inherent drama' which is still to my mind the most evocative of the myriad variations on USP.<br /><br />Leo thought that there is always an inherent drama to be found, however parity the product may be - it's made in a different town, by different people, there are different owners or a different machine.simonnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-23345679517745847002011-04-14T14:04:16.525-04:002011-04-14T14:04:16.525-04:00Great stuff George, thanks for sharing it. I'm...Great stuff George, thanks for sharing it. I'm printing it out for us all to have a copy of here at Sell! Towers too.Sell! Sell!https://www.blogger.com/profile/10702354938890218799noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-73609571309163603082011-04-14T10:27:45.414-04:002011-04-14T10:27:45.414-04:00Talking of punching people on the nose. Mike Tyson...Talking of punching people on the nose. Mike Tyson once said he was smart too late. Personally I think it's never too late to learn. Thanks for the advice.john p woodshttps://www.blogger.com/profile/16069021583554903646noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-61501899865981843632011-04-14T08:01:23.477-04:002011-04-14T08:01:23.477-04:00This is great. I love the relevance today and not ...This is great. I love the relevance today and not just in advertising.<br /><br />Thanks for sharing, and I'm glad this shined through the clutter in my day.Charliehttp://www.screendrip.comnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-89927816914785569582011-04-13T17:55:10.513-04:002011-04-13T17:55:10.513-04:00It was a fabulous place, Dave.
I was taught by E...It was a fabulous place, Dave. <br /><br />I was taught by Ed Butler who was a wonderful writer and human being. Ed told me that Carl Ally story as if Carl said it directly to him.<br /><br />You could've learned from the walls at Ally. The work and the wisdom was in the marrow of the place.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-66079068149799837692011-04-13T17:34:44.612-04:002011-04-13T17:34:44.612-04:00George,
I trained at Carl Ally and i never heard t...George,<br />I trained at Carl Ally and i never heard that before, it's brilliant.<br />I'm going to circulate it round the creative dept.<br />Personally I always loved what Ally himself said:<br />"Doyle Dane is a great agency and they like to goose the consumer a little bit. But this is Carl Ally Inc and we like to punch the consumer in the nose."dave trottnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-11397372525741242282011-04-13T14:31:08.981-04:002011-04-13T14:31:08.981-04:00Thanks, Terrance.Thanks, Terrance.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-35875968207517560352011-04-13T14:27:59.133-04:002011-04-13T14:27:59.133-04:00Here's where I play the part of a talk show ca...Here's where I play the part of a talk show caller.<br /><br />Hi, George. Long time reader. 1st time commenter.<br /><br />Thanks for posting this. I've printed it and taped it up in plain view for the next time I get stuck.<br /><br />Here's a quote I stumbled across that I thought you might like:<br /><br />"Design thrives when it strives to make things people love rather than to avoid things people hate." ~ Mark Rosewater, Head Designer, Magic: The Gathering<br /><br />TSUnknownhttps://www.blogger.com/profile/15808076648530189508noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-60056194699234324522011-04-13T10:52:38.774-04:002011-04-13T10:52:38.774-04:00Thanks, Graham. I was lazy.Thanks, Graham. I was lazy.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-66661029023097041352011-04-13T10:32:32.749-04:002011-04-13T10:32:32.749-04:00Hi George,
This is in no way meant to be a "...Hi George,<br /><br />This is in no way meant to be a "spelling correction" or any sort of criticism -- I blog too, and I'm not nearly as concerned when the occasional typo creeps in. It happens.<br /><br />But in this case, I just had to comment, especially given the topic. You may have inadvertently (or advertently?) come up with perhaps the best motivational slogan ever for writers, copywriters, and especially copy editors:<br /><br />"When you’ve been lazy, it shoes."<br /><br />I literally lol'd. Classic on so many levels.<br /><br />~GrahamGraham Stronghttps://www.blogger.com/profile/04124777337392102938noreply@blogger.com