tag:blogger.com,1999:blog-6072420181476584961.post6726478714526925463..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: Some brief thoughts on briefs.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-6072420181476584961.post-64272073308305180692008-05-30T08:43:00.000-04:002008-05-30T08:43:00.000-04:00We actually have a long form brief and then a sing...We actually have a long form brief and then a single page version called "the brief brief"<BR/><BR/>And agreed, they are seldom brief.Laurahttps://www.blogger.com/profile/11113034529893701514noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-44312750114022929482008-05-30T06:29:00.000-04:002008-05-30T06:29:00.000-04:0099%.99%.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-26505790506493010932008-05-29T22:13:00.000-04:002008-05-29T22:13:00.000-04:0080% of creative briefs are neither creative nor br...80% of creative briefs are neither creative nor brief.moglomoglohttps://www.blogger.com/profile/15370360504812289093noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-89491306707484389922008-05-29T17:02:00.000-04:002008-05-29T17:02:00.000-04:00also i find that if you just think of what problem...also i find that if you just think of what problem needs to be solved and let yourself go, most of the time that is when you get to the heart of it and good ideas start flowing. take away the rules and its uphill from there. the best ideas i've had are when i put the brief out of my mind...Anonymoushttps://www.blogger.com/profile/08878630280183282759noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-84736799969237737032008-05-29T13:17:00.000-04:002008-05-29T13:17:00.000-04:00I'm more of a boxer man myself...I'm more of a boxer man myself...Kleinroqhttps://www.blogger.com/profile/09632797716566050989noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-72786808655098710832008-05-29T09:50:00.000-04:002008-05-29T09:50:00.000-04:00so wisely said. plus in order to write a brief as ...so wisely said. plus in order to write a brief as proper creative guidance - beyond what you suggest - in more detail, takes a creative person to start with.The best suits are highly creative people and can often envision a possible great ad or campaign when putting the brief together. One of those rare suits I once convinced to become a copywriter. He turned out to score big in awards shows such as the one show and d&ad etc; Calvin Soh.Tore Claessonhttps://www.blogger.com/profile/04978163002830730401noreply@blogger.com