tag:blogger.com,1999:blog-6072420181476584961.post6899139329047009841..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: My leitmotif.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6072420181476584961.post-2680437281035811772009-02-24T10:33:00.000-05:002009-02-24T10:33:00.000-05:00It’s what happens when you over-professionalise an...It’s what happens when you over-professionalise an industry. Advertising has long been an end in itself, rather than as a means of selling more products. Hence it now takes 6 months to get stuff signed off, as that process, which should be single point in time, is now a end in itself, with all sorts of sub-processes. The Ad Contrarian talked about this on his blog as well recently.<BR/><BR/>We shall never succeed until we cull the entire industry to less than 500 people, whose incentive to make things happen is the alternative of 30 hour days.Anonymousnoreply@blogger.com