tag:blogger.com,1999:blog-6072420181476584961.post7151068708493588667..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: The word I've been hearing lately.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6072420181476584961.post-53157225459797968162010-01-12T10:24:42.868-05:002010-01-12T10:24:42.868-05:00If narrative means story--and I agree, it does--sa...If narrative means story--and I agree, it does--say story.<br /><br />It is clearer and more succinct.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-49220329148518416132010-01-12T09:53:44.593-05:002010-01-12T09:53:44.593-05:00But a narrative is a story. So saying the narrativ...But a narrative is a story. So saying the narrative of an ad, in TV terms, is the 'story' that happens in it. I don't know if it can really happen in other media... In your meetings I guess its just people trying to sound clever - and presumably failing.Mummy Addledhttps://www.blogger.com/profile/18111378912591051998noreply@blogger.com