tag:blogger.com,1999:blog-6072420181476584961.post7227758670194892167..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: The technology solution.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-6072420181476584961.post-65553295261395588372011-06-24T18:44:04.847-04:002011-06-24T18:44:04.847-04:00"technology is a tool"
precisely.
the..."technology is a tool"<br /><br />precisely. <br /><br />the technological framework evolves. <br /><br />but "technology can't solve dumb, pedantic and boring".<br /><br />great nyt article, btw.<br /><br />"photography, layout and type" are and were part of the executional idea, incorporating more or less advanced tech.<br /><br />insight > idea > execution<br /><br />but thats just my 2 cents, sophie.peggynoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-57485324563032799962011-06-24T13:35:24.510-04:002011-06-24T13:35:24.510-04:00Technology is part of what an idea is in the 21st....Technology is part of what an idea is in the 21st.century, as much as photography, layout and type were in the 20 th.<br /><br />You guys need to get with the program.<br /><br />SophieAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-18804269969982462362011-06-24T04:01:09.788-04:002011-06-24T04:01:09.788-04:00Love this line so much I will steal it:
"Tech...Love this line so much I will steal it:<br />"Technology can't solve dumb, pedantic and boring."dave trottnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-69707414103509904702011-06-23T21:54:24.928-04:002011-06-23T21:54:24.928-04:00I do think, actually, that digital, in its many fo...I do think, actually, that digital, in its many forms, partly requires a fair grasp of technology. Just like TV and print are different media requiring different skill sets. A great print ad rarely translates into great TV. But the core concept will. Got milk for example.<br />So the next step would be to try and figure out what makes good digital, if we still use that term. it's so yesterday.<br />Some people can handle it all. Others not. Of course first comes the core idea. Which may take a persons translating the idea for different media.<br /> In digital it's probably wise to work tightly with a digital producer in order to make the most of ideas. Some ideas are inspired or even born out of technology. The highly successful Swedish agency forsman bodenfors www.fb.se demands all creatives to work across all media when it comes to ideas. So I do think that technologymay be part of the creative process in the sense that it can help inform the execution. I believe execution is a creative process as well. Especially if you work on the art side of things. I even think that execution sometimes can be the idea. Things are not so black and white.Tore Claessonhttps://www.blogger.com/profile/04978163002830730401noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-77871662592729175182011-06-23T20:35:29.994-04:002011-06-23T20:35:29.994-04:00Sophie, technology is a tool, not an idea.Sophie, technology is a tool, not an idea.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-4860358527526557032011-06-23T20:30:37.384-04:002011-06-23T20:30:37.384-04:00Technology is part of the creative process. You wo...Technology is part of the creative process. You work at a digital shop: do you want to get canned? You should be working at an old school agency..if you can find one.<br /><br />SophieAnonymousnoreply@blogger.com