tag:blogger.com,1999:blog-6072420181476584961.post7659627029711990363..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: I want your money. (That's what I want.)george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6072420181476584961.post-73098329282890421892008-04-21T14:34:00.000-04:002008-04-21T14:34:00.000-04:00At an ad seminar for advertising folks on the clie...At an ad seminar for advertising folks on the client side some years ago, a guy showed two batches of TV commercials, and then had the participants vote which batch they liked more.<BR/>One batch was the typical high on production values low on ideas and originality car, telco and detergent type of spots.<BR/>The other batch were award winning, original, funny, engaging stuff. much of what hadn't even run.<BR/>red or green cards flashed.<BR/>The latter batch won by a comfortable margin of about 10 to 1.<BR/>That was when the presenter got to his point: "Okay, so most of you like the more creative, and original spots better than the other ones. So why the heck do you all buy that shit. You're responsible for it. You sign off on work you obviously don't like. Do you really think the consumers like your spots more?"Tore Claessonhttps://www.blogger.com/profile/04978163002830730401noreply@blogger.com