tag:blogger.com,1999:blog-6072420181476584961.post7701635846351928317..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: Fast.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-6072420181476584961.post-46588792737085179092013-03-28T11:39:28.638-04:002013-03-28T11:39:28.638-04:00Amen George...
...Now, get back to the Taco stand...Amen George...<br /><br />...Now, get back to the Taco stand!www.dejouxhouse.comhttps://www.blogger.com/profile/18384135680778836482noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-51637316165998731802013-03-28T10:55:49.676-04:002013-03-28T10:55:49.676-04:00You're right, William. I was more bemoaning th...You're right, William. I was more bemoaning the loss of meaning in the word insight.<br /><br />I've never gotten anything brief that empty here.<br /><br />I do however hear people--not necessarily planners, who call the most obvious observations "insights."<br /><br />To me insights have always been deep human truths. They are rare and hard to come by. They take deep digging and thinking.<br />george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-62835401046832696642013-03-28T10:33:13.109-04:002013-03-28T10:33:13.109-04:00Oh, so easy to blame the insight! That's a che...Oh, so easy to blame the insight! That's a cheap shot! <br /><br />When was the last time you got a brief from my team that was as bad as you describe? And if you did, shame on you for accepting it. <br /><br />You know I push for substance and genuinely fresh thinking. Our understanding should not come from being the target personally, but rather a well framed investigation of what is really going on in the real world with real people. We have the potential to make things that do more than shape perceptions. We can shape the reality, real behaviors, real interactions, real experiences, real products and services. <br /><br />This does not need to take time but it does mean getting out from the desks, away from PowerPoint and getting out from under our urban, liberal comfort blanket and hitting the real world. <br /><br />George, I like the rest if this post. We are under increasing pressure to act fast, to not think and to just make the same old stuff with the same crappy ingredients over and over again. Many clients don't want to step away from the conventions and the status quo...it secures their position within it. As a result we get asked to come up with new ideas the way Taco Bell treats new product development - same ingredients, layered in a different order and given a catchy new name. We all have to stop doing that. Planners, Creatives...all of us. <br /><br />I don't believe it's a matter of fast or slow. It is a matter of making the effort to find fresh rather than pre-processed, generic, off-the shelf, "Here's one I made earlier", no effort required ingredients. <br />William Charnockhttp://www.rga.comnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-88371336158263332052013-03-28T06:56:01.821-04:002013-03-28T06:56:01.821-04:00Every aspect of the business world is succombing t...Every aspect of the business world is succombing to the "fast" fallacy. Problem is, by not allocating enough time to think ideas through and by stretching ourselves too thin, we don't build anything to last - whether ideas, or campaigns, or companies. The cycle continues but can't be sustained. Your blog gives some of us hope. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-73313642283625421432013-03-27T13:06:36.749-04:002013-03-27T13:06:36.749-04:00You could call the agency SST — Snail, Sloth &...You could call the agency SST — Snail, Sloth & TortoiseAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-67147678353825882752013-03-27T11:39:23.138-04:002013-03-27T11:39:23.138-04:00My favorite has always been 'fast girls'.My favorite has always been 'fast girls'.Anonymousnoreply@blogger.com