tag:blogger.com,1999:blog-6072420181476584961.post8139123610054418480..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: This headline was not crowd-sourced.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-6072420181476584961.post-21238580004462772572009-11-05T23:08:05.251-05:002009-11-05T23:08:05.251-05:00great post. so true. are we that shallow and easil...great post. so true. are we that shallow and easily distracted? apparently we are.vinny warrenhttp://theescapepod.wordpress.com/noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-50784290478622865662009-11-04T19:46:10.728-05:002009-11-04T19:46:10.728-05:00James, agreed.
I am sure there are many merits to...James, agreed.<br /><br />I am sure there are many merits to crowd sourcing. I am objecting to its deification--the answer to all marketing dilemmas and, as you pointed out, its flavor of the month-ness.<br /><br />ggeorge tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-82207443163904905392009-11-04T14:58:53.412-05:002009-11-04T14:58:53.412-05:00I think you're missing the point of the opport...I think you're missing the point of the opportunity presented by 'crowdsourcing.' (Or perhaps the word has become so overused its meaning has been undermined.)<br /><br />We started a company that connects creative people to buyers of creative services and assets. We call it the marketplace for ad creative -- http://adhack.com<br /><br />In contrast to the assumptions of your post, what we've not found is an epidemic of design by committee, like the Pontiac Aztec, or a glut of crappy work.<br /><br />Rather, we've found that we can connect creative people to gigs and clients, get them paid and get great work done for clients -- fast and pain free.<br /><br />So while crowdsourcing does feel like the flavor of the month right now, I believe the novelty will pass and the value created will endure.Unknownhttps://www.blogger.com/profile/03532913046455982954noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-66537626759723457202009-11-03T04:01:33.913-05:002009-11-03T04:01:33.913-05:00crowd-sourcing, focus groups, qual/quant = just ad...crowd-sourcing, focus groups, qual/quant = just add water. <br /><br />Take a grand idea and add 99 parts water. Nothing grand ever happens when lazy people eating cheetos on the couch pocketing $20 for a focus group have a handle on it.<br /><br />Imagine if they used that system with Einstein or Da Vinci - or did they try?<br /><br />It keeps all those managers of managers of managers in a job.O Blog it.https://www.blogger.com/profile/16778259339113877176noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-67096528720503158492009-11-02T11:17:42.080-05:002009-11-02T11:17:42.080-05:00Pontiac, if you remember, was featured on the firs...Pontiac, if you remember, was featured on the first season of Survivor. The winner got a Pontiac Aztec.<br /><br />I always joked that second place got two Pontiac Aztecs.<br /><br />~GrahamGraham Stronghttps://www.blogger.com/profile/04124777337392102938noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-9524595727371182142009-11-02T10:44:28.984-05:002009-11-02T10:44:28.984-05:00And the sad thing about "crowd-sourcing"...And the sad thing about "crowd-sourcing" is that every speech, product or idea that is run by these crowds, looks like it was run down by these crowds.Laurahttps://www.blogger.com/profile/11113034529893701514noreply@blogger.com