tag:blogger.com,1999:blog-6072420181476584961.post8372381219950583799..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: And now a word from Bill Bernbach.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-6072420181476584961.post-5768022503864494502009-01-31T19:19:00.000-05:002009-01-31T19:19:00.000-05:00Wow George, this is one of the best post ever..Tha...Wow George, this is one of the best post ever..Thanks for sharing it..<BR/><BR/><BR/>CarlosAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-1491821723939080082009-01-29T20:35:00.000-05:002009-01-29T20:35:00.000-05:00Thanks for responding, Meg. I'll check out the art...Thanks for responding, Meg. I'll check out the article.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-91371311144533768062009-01-29T16:17:00.000-05:002009-01-29T16:17:00.000-05:00This article is 2 years old but shows why it's so ...This article is 2 years old but shows why it's so hard to help clients: http://www.n2growth.com/blog/ad-agencies-just-dont-get-itMeg Hoppehttps://www.blogger.com/profile/17724696532539064461noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-32822775484829613762009-01-29T16:14:00.000-05:002009-01-29T16:14:00.000-05:00This comment has been removed by the author.Meg Hoppehttps://www.blogger.com/profile/17724696532539064461noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-2147834612808202282009-01-28T13:46:00.000-05:002009-01-28T13:46:00.000-05:00I think the industry lost the ability to run the s...I think the industry lost the ability to run the show a long time ago. Not sure why – too many copies of Quark on too many nephews' computers? Advertising is “fun” so the client wants to get more involved? <BR/><BR/>I can’t tell you how many meetings I’ve been in where the client says, “Well, you’re the experts, but…” Which is always followed up by something like “…but those colors reminded someone in the office of a blanket,” or “…but I’m more of a geometric shapes guy versus a bendy shapes guy.” Not sure it’s the same with large agencies, but ours is finding it hard to be recognized as an expert because clients are following the Wal-Mart shoppers’ rule – they’re only willing to pay what they have to, not what something is worth. Okay when you’re talking about coat hangers, not so smart when you’re talking about marketing.Meg Hoppehttps://www.blogger.com/profile/17724696532539064461noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-18144231419424830592009-01-28T11:19:00.000-05:002009-01-28T11:19:00.000-05:00It sounds so simple, it makes such sense. And almo...It sounds so simple, it makes such sense. And almost nobody follows those simple rules. When I was much younger and knew much less about advertising these rules ruled. And the work that I was part of doing was sometimes really great.<BR/>But something happened on the way. The integrity disappeared. It started at the agency side I reckon. Together with the almighty pitching procedures for most everything. Pitching for no money other than the hope of getting the grand prize make us beggers and devalue our work. No matter how many good arguments some will put up in defense of pitching. Our industry's in general become one of suppliers rather than one of experts and talent. We don't seem to know ourselves when we have a good idea or not. Only the client knows apparently. We merely show a number of things and hope something will fit the bill. If you don't obey you're seen as arrogant and impossible. There's still some pretty good advertising out there. I assume it's so because smart clients go to great agencies and let them go about the work. I don't even know if the percentage of great work is higher or lower today than when DDB and its likes ruled. The only thing I know for sure is that I haven't been at an agency with that sort of integrity for a while. That might be my own fault.Tore Claessonhttps://www.blogger.com/profile/04978163002830730401noreply@blogger.com