tag:blogger.com,1999:blog-6072420181476584961.post8882052688438028895..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: Last is first.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-6072420181476584961.post-80614832354448057602010-06-10T10:27:47.391-04:002010-06-10T10:27:47.391-04:00Show me a law firm or engineering firm or, I hate ...Show me a law firm or engineering firm or, I hate to say, a Wall Street firm, that does work for free. Credentials and case studies should suffice. Creative pitches are nothing more than speed dating. And we know how that usually turns out.<br /><br />Is there (or has there ever been) a successful agency that refuses to participate in pitches that call for creative work?Todd Heymannoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-20985664387656483332010-06-09T18:27:34.530-04:002010-06-09T18:27:34.530-04:00That's why I now have a policy that all my wor...That's why I now have a policy that all my work is created on the same material used by the makers of disposable diapers - this will ensure that it will last forever. (Plus as an added advantage, when it gets crapped on by the client, who cares?)<br /><br />And since I've figured out the secret to creating advertising that lasts forever, I've also decided that all my work will be directed towards one, and only one target audience; cockroaches since they will out survive us all.theschwartexhttps://www.blogger.com/profile/00477324660942032193noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-8880086683007737982010-06-09T09:58:34.400-04:002010-06-09T09:58:34.400-04:00Absolutely right, RR.
Speed is often mistaken for ...Absolutely right, RR.<br />Speed is often mistaken for cost-efficiency.<br />So they buy the pitch.<br />Which is often slap-dash and uninformed.<br />So it fails in the long run.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-41974448556640884272010-06-09T09:29:17.287-04:002010-06-09T09:29:17.287-04:00I wonder if one of the reasons we don't do wor...I wonder if one of the reasons we don't do work that lasts is because when we pitch a new account, the process is unnaturally accelerated. And it's quite rare that the agency leaders doing the pitching say to the client, "if you like our thinking now, imagine what we could do if you gave us more time". Thus we end up winning an account with thinking and work that isn't sustainable.rebrivvedhttps://www.blogger.com/profile/04504757685273774659noreply@blogger.com