tag:blogger.com,1999:blog-6072420181476584961.post1144093953798795283..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: No, really, what do you think?george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-6072420181476584961.post-18954636251188243652010-04-04T06:19:17.621-04:002010-04-04T06:19:17.621-04:00Decision-making-by-committee invariably obliterate...Decision-making-by-committee invariably obliterates the original idea. What is left-over is very often - and usually, very obviously, a dud.<br /><br />But fortunately, group-think also ensures that accountability gets spread around so thin that no-one can be actually held 'responsible'!<br /><br />I submit that every creative should compulsorily have three owners - one in Creative, one in Account Management, and one on the Client-side.<br /><br />By pinning accountability, I am certain that we will have automatically eliminated much of what bedevils Advertising and Marketing today!Shanty Mathewhttp://inkstainedmind.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-51136478808034889822010-04-01T13:45:37.453-04:002010-04-01T13:45:37.453-04:00Anon, you're right. Opinions are valuable. But...Anon, you're right. Opinions are valuable. But there needs to be one throat to choke. Preferably not one whose has his nether regions covered by a Speedo.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-7850870502849158702010-04-01T13:40:03.952-04:002010-04-01T13:40:03.952-04:00George, I don't mind junior account people bei...George, I don't mind junior account people being asked for an opinion, as long as I can override them if their opinions are stupid. I am not always a fan of experts because experts have come to believe that their word is law. A true expert is happy to get feedback and listen to various opinions before making a judgement based on experience and knowledge. Most experts today are 'self-appointed' and the more we ignore them the better off we'll be. Proof: Donny Deutsch is considered to be an expert on advertising by MSNBC. What more do I need to say to make my case.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-86676104957691464272010-04-01T11:28:35.465-04:002010-04-01T11:28:35.465-04:00Thanks, Jonathan.Thanks, Jonathan.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-21845617539777131712010-04-01T10:43:10.666-04:002010-04-01T10:43:10.666-04:00George,
You are now officially my favorite blogge...George,<br /><br />You are now officially my favorite blogger. Your posts the past few days have been even more spot-on than usual.Jonathannoreply@blogger.com