tag:blogger.com,1999:blog-6072420181476584961.post4857320178348844725..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: With apologies to Thorstein Veblen.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6072420181476584961.post-73892593188554166212012-03-16T14:45:57.515-04:002012-03-16T14:45:57.515-04:00Trustability = profitability. Imagine that. Compan...Trustability = profitability. Imagine that. Company name excised to protect the innocent copywriter. <br /><br />"Navigating the Roadmap to Trustability" will build on the research previously presented in the "Measuring the Value of Trust" webinar to reveal the elements of the trustability platform, and show you how to tie trust-based activity to ROI. <br /><br />The Roadmap to Trustability will:<br />Let you benchmark your company's trust performance, based on proprietary research<br />Outline key components of a trustability platform and how to use it to improve<br />Show how the trustability roadmap can be used in trust-building activities<br />Present the business case for trust<br />Show how to incorporate trustability in your voice-of-customer programs<br />Incorporate trust as a critical part of your company's roadmap to improving customer relations and ultimately, increased profitability.Anonymousnoreply@blogger.com