tag:blogger.com,1999:blog-6072420181476584961.post8453516234995296536..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: Media, paid and unpaid.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6072420181476584961.post-55290731913283799172012-07-27T17:35:55.882-04:002012-07-27T17:35:55.882-04:00I think it is a very valid point you bring up. Alt...I think it is a very valid point you bring up. Although clients may pay a lot of money for a lot of hours on work that is not going towards paid media, there is a certain discipline in having to make 10 million dollars of media spend worthwhile. Spend $100,000 on creating meta media work and if it flops that's it. Spend $100,000 on coming up with a series of scripts, billboard ideas and print ads, and then spend another 10 million to publish it; well, that's a completely different story.Tore Claessonhttps://www.blogger.com/profile/04978163002830730401noreply@blogger.com