tag:blogger.com,1999:blog-6072420181476584961.post9108822203792409322..comments2023-11-05T04:01:12.146-05:00Comments on Ad Aged: Water is wet. Heat is hot. And other big news.george tannenbaumhttp://www.blogger.com/profile/10974259094860905139noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6072420181476584961.post-54013207007882752342008-03-10T09:56:00.000-04:002008-03-10T09:56:00.000-04:00The supers at the end of the spot should read:This...The supers at the end of the spot should read:<BR/>This is the new Jaguar COMMERCIAL.newfriendjillhttps://www.blogger.com/profile/03783469222634900325noreply@blogger.comtag:blogger.com,1999:blog-6072420181476584961.post-25731034980289192562008-03-09T12:45:00.000-04:002008-03-09T12:45:00.000-04:00Jaguar has lost it's magic. Albeit not its beauty....Jaguar has lost it's magic. Albeit not its beauty.<BR/>The ads, over the last decade or more, while trying to play to some sort of understated refined aspiration, have been nothing but "me too".<BR/>Jaguar was probably the only fashion brand in the auto industry, but they never understood that.<BR/>With fashion, I mean that their appeal when at its height was more associated with a certain class and its lifestyle. Besides the fact that Jaguars where used by cops and as escape cars, in Britain, in the sixties. that was their sexiest period, and sort of underscored that cool. Long after their racing times decades earlier.<BR/>Done right they would have been the Ralph Lauren Pink Label of cars, or something like that.<BR/>Range Rover stole that position as a brand. Old country chic.Tore Claessonhttps://www.blogger.com/profile/04978163002830730401noreply@blogger.com