Friday, July 16, 2021

Face, not laughing.

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When my sister Nancy was young, this was maybe 1973, making her 13, and me 15, she butted heads against the American establishment. I was a ...
Thursday, July 15, 2021

A short course in Semiotics.

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If you believe as I do in the seminal power of semiotics--that beyond words having meaning, signs and symbols have meaning too. So an agency...
Wednesday, July 14, 2021

You made me hate you.

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At the age of 63 and a half, I'm still somewhat amazed at how tone-deaf, or dumb, brands can be.  I've pasted just one example below...
Tuesday, July 13, 2021

Mousification.

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You've probably seen a realtor come into a home and in an instant, size it up, understand its value and find two or three little things ...
Monday, July 12, 2021

Simplicity. And duplicity.

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A lot of the work I now do is fairly simple.  It's simpler than the work I was doing when I worked for giant clients at similarly giant ...
Friday, July 9, 2021

Friday is Pie Day.

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Thursday, July 8, 2021

The fleeing and the fleecing.

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For as long as I've been sentient, or relatively so, I've been able to divide the world into roughly two camps. The "that will ...
Wednesday, July 7, 2021

Not a buzzword.

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Back when I was a puppy in the industry, way back in the early 90s, I worked for a gifted eccentric and brilliant copywriter called Ed Butle...
Tuesday, July 6, 2021

A new word. An old way.

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If, for whatever reason, I decide to make myself dyspeptic, it's an easy enough task to accomplish. All I have to do is read the op-ed p...
Friday, July 2, 2021

Hell is Empty and All the Devils Are Here.

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WE OPEN ON THE GIANT MASSIF OF THE ROCKY FACE OF A LOOMING, YET EXTINCT VOLCANO.  THE CAMERA ZOOMS IN ONTO THE SHEER FACE OF THE BASALT, THE...