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George Tannenbaum on the future of advertising, the decline of the English Language and other frivolities. 100% jargon free. A Business Insider "Most Influential" blog.

Wednesday, August 5, 2026

What Would HBR Say?

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When I worked on Mercedes-Benz in the middle-90s, the brand, at least to my eyes had been shaken to the core by the advent of Japanese “supe...

Tuesday, August 4, 2026

Disinformation X 2.

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Disinformation has a Soviet ring to it. With a sprinkling of Kafka. Wrapped in corporate PR. And shrouded in military-industrial complex. Su...

Monday, August 3, 2026

Diff. Er. Ent.

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Does work like this matter anymore? Almost forty years ago, I developed a test. A test of people. (As my daughters might say, I’m a judgey ...

Friday, July 31, 2026

Boney Tenant.

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Every once in a while, you read something or stumble across a story that is so profound that you feel obliged to check if it were written ...

Thursday, July 30, 2026

Worms Matter.

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Words matter, about 2,000 pundits a day pompousicate on LinkedIn. Words matter, says every client in every meeting. Words matter, say hack-a...

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