From the way it starts, you can tell it's worth reading. "As a client, you're paying your agency to push you to keep your brand relevant in a shifting competitive landscape, not to simply take orders"
Thursday, July 12, 2007
When to fire your Ad Agency.
I just came across this article in BusinessWeek written by Steve McKee the president of a semi-eponymous agency, McKee Wallwork Cleveland, in Albuquerque, New Mexico.
From the way it starts, you can tell it's worth reading. "As a client, you're paying your agency to push you to keep your brand relevant in a shifting competitive landscape, not to simply take orders"
http://www.businessweek.com/@@qEhZxGUQ4PHMRxEA/smallbiz/content/jul2007/sb2007079_829964.htm?chan=top+news_top+news+index_small+business
From the way it starts, you can tell it's worth reading. "As a client, you're paying your agency to push you to keep your brand relevant in a shifting competitive landscape, not to simply take orders"
http://www.businessweek.com/@@qEhZxGUQ4PHMRxEA/smallbiz/content/jul2007/sb2007079_829964.htm?chan=top+news_top+news+index_small+business
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