Thursday, August 5, 2010
The unbearable dumbness of being.
Advertising can suck and often does. We accept that. What I have a hard time with is the combination of imbecility and ubiquity as evidenced by the above Gap ad.
Put the "It" in Fit.
Now what the fuck does that mean?
"$20 off jeans for you."
Oh, I thought I could only save if I "gifted" these jeans.
Not long from now, we'll read the news that the Gap, suffering from a major sales slump, will be closing 342,769 of its 948,923 stores. They will blame it on shift in consumer habits and the transitory and capricious nature of retail.
I will laugh and say that the cause was smarmy, banal and me-too marketing that did nothing to unique-ify of create lust for their products.
Posted by George Tannenbaum at 9:32 AM