Wednesday, May 25, 2016

Fred Papert, 1926-2016.

Fred Papert died on Friday--a famous ad man of yore that no one's ever heard of, much less mourned.

Back in the early 60s, Papert--an account guy by training, teamed up with Julian Koenig (the writer of DDB and VW's 'Think Small') and the notorious and infamous George Lois to form Papert, Koenig, Lois, or P.K.L.

Dave Dye on his surpassing blog, "Stuff From the Loft" wrote about PKL back in October and reprinted dozens of PKL's old ads. If you want to see classic advertising that's withstood the vicissitudes of time and trends, take a look at PKL's work. We could all, as an industry learn a lot.

Anyway, back to Fred Papert. 


Papert, according to his obit in "The New York Times" was fired from my old man's agency, Kenyon & Eckhardt. 

"I had to eat," Papert said, so he started his own agency. David Ogilvy referred one of Papert's first accounts because it was too small for Ogilvy.

That account was Xerox.

Papert was an innovator. His agency was advertising agency was the first to go public since 1929. And he and his partners reputedly made a fortune.

Here's P.K.L's first Xerox spot.
video

Some time today, think about Fred Papert.

And, maybe, say thanks.

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