Friday, August 31, 2018

What do we do?

I am not looking for a job. But some friends are. So every-so-often I look at the job notices that come my way on Linked In. Not only is it hard for me to understand what people do for a living anymore, many seem to me like they've been written with a rusty axe.

Here are a few I've come across lately. 

Try not to gag. (And this is not a gag.)

We’re the driving force behind life changing digital work for our clients and our agency. We’re seeking a VP, Digital Strategist with passion for making an impact, a curiosity to seek out whats next, and the ability to bring amazing ideas to life. We’re shaping the way the industry thinks about innovation in the healthcare space and we need you!

As a Digital Strategist, your primary responsibility will be delivering results-oriented digital strategies and plans for several clients. You will be working with the Director of Digital Strategy to lead the Discovery phase of our process, engaging clients, account teams, and partner companies to develop and execute a digital strategy that aligns with an overarching brand strategy.

Our aim is to collaborate with clients and agency partners to build and shape businesses that fully leverage the opportunities created by the digital economy.

Ultimately, we hope to help our clients to build and shape their businesses by fully leveraging the diverse opportunities created by connecting the unmet needs of people and businesses with the capabilities of convergent technologies.

To further accelerate this ambition, we are looking for an outstanding Vice President/Group Director, Connections Strategy – someone who champions a modern approach to connected experiences for brands; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how brands connect to people in a digital world. 

While our Creative Strategy team inspires and refines the voice of a brand, the Connections Strategy team ultimately defines its expression – where and how it acts – providing a vision and guiding system for integrated and innovative campaigns.

Demonstrating an intimate understanding of how consumers interact with channels and technology, this pivotal role demands a focus on how to most effectively solve clients' business challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.

The right candidate will sit at the intersection where creative meets strategy to play a key role in new business and driving our creative approach to mastering clients’ business objectives. The individual we’re seeking should be a highly skilled storyteller adept at gathering, defining, and clarifying insights to drive creative earned solutions that get key stakeholders (media, influencers, etc.) talking—and sharing. We are seeking a dynamic, creative leader who is curious, clever, and loves to motivate. Individual must dazzle a room, sizzle in meetings and command respect with creative, smart thinking. Being an excellent presenter is a must. Our client roster includes some of today’s most notable passion brands across CPG, food, technology, automotive, B2B and experiential, including



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