Rebanks and his family is, to my mind, stuck between the ancient farming world of his grandfather and the changed world of modern factory-farming.
The grandfather's world in farming is akin to the old style of advertising. The factory-farming world is the world of the holding company. Where size and efficiency matter more than craft, people and even, flavor and nutrition.
The new level is the lowest since the survey began in 2012 and the first time it has dipped below 10%, Gartner said."