Out, Out Damn Spots.

There were commercials last night. 

A lot of us will be talking about them.

Many in our industry will post online.

They'll assert that just getting a commercial on the Super Bowl is an achievement.  I don't agree with that notion any more than I believe in "participation trophies." 

There's good. And there's crap.

"What a feat. What a monumental moment...Much to be proud of [sic]..." should be tied to the quality of your output. Not just your output.

That might seem mean to some readers. I don't care.

I believe advertising isn't about being part of culture. It's about defining a brand or a product. It's about differentiating it. It's about telling people why they need it. 

In sum, good advertising is about the thing you're advertising. It's what makes that thing desirable. What's important is how you do that job. Not that you made a commercial.

Yes. 

What you made is more important than how you made. 

Humans have essentially believed that since the Lascaux cave paintings or before.

Here are a few commercials I admire. If people can say a commercial is laudable simply because it ran on the Super Bowl, I can say these are better than those because they didn't run on the Super Bowl. Same dumb logic.

(Sorry for the doubles. It's a quirk of the platform. Not me.)