People either hate creatives or don't understand them. Or both.

I am looking for a job, so every once in a while I succumb to the siren song of online job sites and submit an application. I responded to one today for an Executive Creative Director job and got a reply back with this text in the subject line.

RE: Executive Creative Director (EXECCREATE)

Now is it just me, or does the word in parens look like the word execrate, that is, to declare something hateful or abhorrent. To loathe something.