My friend Pete.

Pete Louison is a brilliant copywriter and poet who I was lucky enough to work with for a couple of years. Like me, he has a modicum of disdain for the numbing dumbness and interchangeability of slogans. To that end, Pete's sent me this url that explains it all. Check it out http://blogoscoped.com/logomotto/
if you dare to steal a few minutes from "the man."