There are about 20 pages of ads in Adweek and Ad Age today, in tribute to O. Burtch Drake, the outgoing Chairman of the AAAA. As the child of immigrants, I don't understand the whole initial before the name thing, though I suppose if you have to have an initial O is a good one, because it sounds a bit Jeanette MacDonald calling to Nelson Eddy, "O. Burtch, won't you please come hither."
So, say you're sitting next to O. Burtch on a plane, what do you call him? O? Burtch? Or O Burtch?
Oh, boy. Won't someone please help me?
O, it's a sign of pretense.
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