A perfect name for a new agency.

I hate the new naming taxonomy for ad agencies. I don't want to trust my dollars to a place called "Purple Sweat Socks" or "Ashcan Skool." That said, in a tribute to Jean-Paul Sartre, how about an agency called "Being and Nothingness"?

Being because agencies "be" by attending meetings and writing decks. Nothingness because nothing actually gets done.

I laughed so hard I cried.