George Tannenbaum on the future of advertising, the decline of the English Language and other frivolities. 100% jargon free. A Business Insider "Most Influential" blog.
Thursday, December 20, 2007
There are no black people in the future.
In our scrupulously PC world we have figured out ways to code language and image so what we show and say is "acceptable" but is just as virulently racist as the epithets that scarred our nation for so many years. As Reagan advisor and right-wing hero Lee Atwater noted, we no longer yell "nigger, nigger, nigger," we proclaim "state's rights." America's nativist, anti-semitic beliefs are couched in politesse, like "Eastern liberals," or "New York intellectuals."
I've noticed that architectural renderings of future developments portend a world without darker hues. Why is this? It's probably not intentional, but the message is loud and clear. To so many, utopia is white. And has a shapely ass.
Utopia ignores the rise of obesity, ethnic diversity, occupational diversity, and assumes the reader/watcher to be
ReplyDeleteas mindless as the visuals.
according to all ads, black people don't buy products. Well, not counting sprite or Expeditions.
ReplyDeleteI have always wondered why they don't bother to put black people (or other ethnicities) in their ads. Or on the tv shows. (even in the extras) Or in the movies.
Maybe it's better to pretend we don't exist. Or maybe they're saving all the media coverage for the news.
We've gone past that old joke of the token black person to no black people at all.
I don't get it.
Well, written from the POV of a middle-aged fat white man, I am a member of the only group who is allowed to be lampooned.
ReplyDelete