Firebrand, a company that ran a website that basically let you watch commercials and was hosted by bosomy vixens, and who launched to great fanfare (and great disappointment--full page ads in the trade press announced their launch before their site was ready) has just announced that they're going belly-up.
http://www.adweek.com/aw/content_display/news/media/e3i4347da1880a63bba640379e906b61ff7
I could never really figure out why they were in business in the first place. Now I don't have to worry about it.
Is honeyshed next?
that anyone other than art directors and copywriters running dry on ideas would ever want to go to an ads only site puzzled me. I think honeyshed is next. there's no buzz about honeyshed.
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