George Tannenbaum on the future of advertising, the decline of the English Language and other frivolities. 100% jargon free. A Business Insider "Most Influential" blog.
Friday, March 28, 2008
A meeting with an interactive agency.
Yesterday I got an email from a friend who was on the phone with an interactive agency. This is what she wrote. The names have been changed to protect the asinine. "I am sitting in an open workspace and my partner
is on a conference call right now with -------- --- who we share assets with on --. The word "robustness" has been uttered about 37 times in the past three minutes."
"Well we're going to build a robust website populated by rich content that will organically leverage the community aspects of group modalities. Assuming there are no exingencies concerning digital asset management and curation, we'll aggregate content and archive it for as a pre-condition for syndication." (That usually takes forty-five minutes and is accompanied by 20 powerpoint slides.)
Whatever happened to talking to people?
ReplyDeleteWhatever happened to simple English?
ReplyDeleteThis sounds like a dialogue from 'The office". Too bad it is the real thing.
ReplyDelete