A unicorn on a cattle ranch.

I'm just going to do this once, so listen up.
Good agencies, good social organizations, good relationships
adjust themselves around the people involved. Bad agencies,
bad social organizations, bad relationships expect you to
change for them.

Another way of looking at this.
Think of your classic bell curve.
If you are on the far right or even on the right-hand downslope,
there is something called regression to the mean. You are hired
because you are on the far right, and then the organization tries
to move you to the center. Makes the organization comfortable.

Clients do the same thing.
They hire agencies for their innovation.
Then move them to sameness.