What does this mean?

I just saw this company description on a former colleague's linked-in profile:

"A Strategic Research, Analytics and Planning Consultancy for the Liquid Marketing Age."

I consider myself fairly smart. I've been around the ad business virtually my whole life. I am a keen observer of new technology, trends and media.

That said, WTF is the 'liquid marketing age'? Does it mean its purveyors use language that make you puke liquid in your mouth?