There was a time when even a corporate focus-group-lead homogenized white bread bourgeoise bs behemoth like GM dreamed. Just as there was a time when agencies dreamed. Gad, imagine getting "1984" produced today! There was a time when dominant complacency was challenged. Startling ideas emerged.
Remember George Bernard Shaw. "The reasonable man adapts himself to the conditions that surround him. The unreasonable man adapts surrounding conditions to himself. All progress depends on the unreasonable man."
So we have a choice. Blanderize your ideas and shove them into an acceptable format where they're framed by the limited expectations of clients. Or be yourself. If, that is, you have any self left.
the unreasonable man will soon find himself without agencies and clients to work for.
ReplyDeletethe reasonable man will soon find himself sacrificed when cuts seem necessary.