George Tannenbaum on the future of advertising, the decline of the English Language and other frivolities. 100% jargon free. A Business Insider "Most Influential" blog.
Tuesday, October 14, 2008
Rats and us.
Years ago the woman who eventually became my wife was doing laboratory work in psychology. She often had to work in a room filled with caged rats that various students had to train.
I am rat-o-phobic but one night she dragged me into the lab with her and before the lights were turned on you heard this oddly eerie sound. The furious mastication of one-hundred laboratory animals.
I am reminded of that because today, in between shots, I am sitting in a video village with a client and an account guy or two who are incessantly clacking on their keyboards.
Rats chew.
We clack.
This is our sustenance.
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