I just had to run into an Apple store to pick-up a replacement for something that broke on my daughter's Mac Book. Get this, I'm not pissed. I'm actually looking forward to having a few down moments to browse.
Odd. Shopping for peripherals and I'm not annoyed? How different from life within a Best Buy.
I go to pay and I pull out my Apple ProCare card. "I don't save any money with this," I ask. The sales guy says, "No."
And here comes the epiphany. "Oh," I say, "You don't need a loyalty program. You have a loyalty product."
That, boys and girls, is a demonstration of what superior design and marketing can deliver to a business: a lower cost of actually doing business.
That product loyalty extends beyond customers, too. I'm co-founder of an iPhone games startup, and one of the reasons we began this business (aside from a once-in-a-lifetime market opportunity) is because several of my partners are life-long Apple users. We believe in Apple and we hope to catch a little of that magic with our own products for their platform.
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