As the creative head of my office, I have been asked by management (whatever that means) to participate in an "Office Evaluation." Here's what said evaluation is meant to do: "The Office Evaluation was established to apply a standard set of quantifiable metrics, consistent with our Agency’s Core Objectives, to executive performance reviews."
Yummy!
Now I turn to criterion 1 and I find this: Become a true global agency that is connected by a common culture and has the ability to work across boarders, disciplines and clients seamlessly.
work across boarders.
Does that mean I have to work across people boarding in my apartment? Or in smaller offices do we actually have people boarding on-site?
When I tell people what I do for a living, they always assume I'm a copyrighter. Makes me want to scream, too.
ReplyDeleteI think we should start a new organization called "Hucksters Without Boarders"
ReplyDeleteI also love "quantifiable metrics." As opposed to what? Unquantifiable metrics?
Unquantifiable metrics is reality.
ReplyDeleteThe other bastard semantic affront I've been seeing lately is "the tenants of a brand." I guess they're kinda like boarders.
ReplyDelete