I just read an item in Ad Age: "Campbell-Ewald Holds on to $146 Million Navy Account"/
Incumbent Wins Four-Way Review for Business That Began a Year Ago. http://adage.com/agencynews/article?article_id=136572
Consider these words: a "review...that began a year ago."
A year to choose an agency.
WTF.
Someone once said that in politics three months is an eternity. Does that mean there are no politics in advertising or in choosing and ad agency? We all know, however, that wars, generally, last much longer than originally fantasized. I'm sure all the war rooms in the pitching agencies were constantly occupied, not by the enemy, but by the enemy within.
ReplyDeleteSomeone once said that in politics three months is an eternity. Does that mean there are no politics in advertising or in choosing and ad agency? We all know, however, that wars, generally, last much longer than originally fantasized. I'm sure all the war rooms in the pitching agencies were constantly occupied, not by the enemy, but by the enemy within.
ReplyDeleteSomeone once said that in politics three months is an eternity. Does that mean there are no politics in advertising or in choosing and ad agency? We all know, however, that wars, generally, last much longer than originally fantasized. I'm sure all the war rooms in the pitching agencies were constantly occupied, not by the enemy, but by the enemy within.
ReplyDeleteAnd we're the ones the public blames for being greedy and fickle.
ReplyDelete