Are you comfortable with this?

Every day I get a couple dozen emails that enumerate the changes the client wants to make on an ad or a poster. Almost invariably the account people ask, "Are you comfortable with these changes."

When I was at Ally & Gargano this quotation was attributed to Carl Ally: "Advertising should comfort the afflicted and afflict the comfortable."

Today all we want to do with our work is make sure everybody is comfortable with it. And I'm not comfortable with that.