Wednesday, June 24, 2009

Spot of the Year.

This is from Weiden & Kennedy, London. It seems to me to be a hard-selling spot that is artful, memorable, breakthrough and cool.

3 comments:

  1. very old fashioned. which is refreshing.

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  2. Ha. Sure, quite charming and straightforward and (relatively) hard selling, but ... two minutes long, George! Easy to digest those commendable points when slathered in a generous dollop or three of breathing space and set up.

    It was :23 in before I even knew what the piece was for. "Doers do things." Mmm-kay ...

    Not a criticism, per se, just a reality many of us don't enjoy. It doesn't diminish the spot's charm, but it does give it more leeway to shine.

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  3. Completely agree, David. The luxury of time to tell a story shouldn't be over-looked.

    But I would venture to say that more advertisers would be doing more effective work if they chose to do one 2:00 rather than 4 x :30.

    Commercial time should be mutable. And regardless of length, this spot made be sit up and take notice. I felt gooder about Honda afterward than before and somehow hopeful and empowered.

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